Why Sponsor a Race Team? Simply Stated...Because Race Cars Draw Attention! The primary function of spending advertising dollars is to alert a share of the market that your products are available. In reaching the potential customer/consumer, your objective, of course, is to impact as many of them as possible in a way that is effective, colorful and has a proven track record of yielding results and a strong return-on-investment. That, in a nutshell, describes the impact of motorsports marketing. With the advent of televised races and the ever increasing amounts of print coverage, the majority of the nation’s largest advertisers are utilizing auto racing in one form or another to advertise their products or services. The McDougall Racing team competes in events throughout the West Coast at tracks such as B.C., Washington and Oregon. Since 2008, the McDougall Racing team competed at Regional Races in Langley Seattle, Portland and the Western Grand National event.
The Drivers of these full throttle racing machines are kids ages 5-16, but don’t let their ages fool you. These kids are true racers. In fact, many of today’s STARS got their start behind the wheel of a Quarter Midget. Jeff Gordon, Ryan Newman, Bobby Labonte and Dave Blaney all began their careers in Quarter Midgets.
Is Racing Right for your Business? At McDougall Racing we understand that the opportunity to put your name on the side of our cars, trailer and transport vehicle is not enough to get you excited about partnering with us in your marketing efforts. We know that it’s about growing your business and growing it with measurable results. We will take the time to understand your business and your business objectives so we can develop a strategy that will yield the results you are looking for. Of course, your name on the car and trailer are part of the plan, but only a small part. Hundreds, if not thousands, of companies large and small use motorsports as a marketing vehicle. Be part of our team and be seen!
What McDougall Racing can do for you?
• Add your company to the “Friends of McDougall Racing” directory that will be distributed at the track, promotional events and charitable fundraising activities. This can include a listing of special offers/services, coupons, etc. We will be attending various functions away from the track this year with our car and trailer. These include car shows, races at BC Place Stadium at the Monster Jam show and parades. • Make personal appearances at your events (Grand Openings, Customer Appreciation Days, New Product Launches, etc.) with our racecars, drivers and trailer. The little cars draw plenty of attention. Pictures of your customers/guests can be taken with the car and driver. • Display your company’s information (name, colors, logos, etc) on the McDougall Racing Team trailer and transport vehicle. The race trailer is 20 feet long and would make a great rooling billboard. The transport vehicle is a 2007 GMC Sierra Crew Cab. • Display your company’s information (name, colors, logos, etc) on our race cars. • Display your company’s information (name, colors, logos, etc) on the McDougall Racing Team’s uniforms. • Provide appropriate recognition of your company on the McDougall Racing Team’s website at www.doog.net. This can include banner ads, a link to your company’s website, printable special offer coupons, a list of your special events, etc. • Display your company’s flags, banners and/or hats in the pit area of the McDougall Racing Team at races, sponsor events and other appropriate events. • Include information regarding the sponsorship participation of your company in press kits (containing up to date information about the team and photographs) which are made readily available to the media and other appropriate parties and to race facilities for publication in race programs and periodicals. • Provide you with photographs of the McDougall Racing Team and car for use in advertisements, etc. • Collect documentation, in the form of press clippings, photographs and stories pertaining to the team and your sponsorship and present them to you throughout the racing season. • Provide regular email updates on how we’ve performed at the track through the McDougall Racing Team Newsletter. • Customize a marketing plan that is right for your business! Call Us Today to Customize the Plan that is Right for your Business, (604) 535-9992!
At McDougall Racing, we can custom design a package to suit your needs. From a single sticker to a major sponsor.
Benefits: - Name posted on Front Page of web site - Direct link to Sponsor’s Web-Site - Largest Name & Logo on the Race Trailer - Largest Name & Logo on the Race Cars - Name & Logo on the Race suit of the drivers
Gold Sponsor: $2000.00 Benefits - Name posted on Web Page - Direct link to Sponsor’s Web-Site - Large Name & Logo on the Race Cars - Large Name & Logo on the Race Trailer
Siver Sponsor: $1000.00 Benefits - Name posted on Web Page - Direct link to Sponsor’s Web-Site - Name & Logo on the Race Cars - Name & Logo on the Race Trailer
Benefits - Name posted on Web Page - Direct link to Sponsor’s Web-Site - Small Name & Logo on the Race Cars
All sponsors will receive a thank you plaque with the team picture.
McDougall Racing are Proud Members of:
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The type of racing we hope to introduce you to is one of this country’s oldest and fastest growing, Quarter Midget Racing. Quarter Midgets of America was started in the 1930’s in California and has grown to over 5,000 families with over 50 clubs divided into 13 regions across the United Sates and Canada. The Cars… A Quarter Midget racecar is a real racecar that has been scaled down to 1/4 the size of an open wheel midget or sprint car. The engines are single cylinder Honda, Deco, or Briggs & Stratton and can produce as much as 14,000 RPM’s and 14+ horse-power in the modified classes. This translates to speeds in excess of 90 KMH and lap times in the high 5 second range in the top classes. They may be small, but they put on one of the most-exciting, fastest-paced shows you will ever see.
The McDougall Racing Quarter Midget team is currently planning for our 2010 campaign, and we realize that it all would not be possible without the help and support of our family, friends and sponsors. As the McDougall Racing team continues to grow, we become more able to provide advertising, marketing, promotional, and public relations to our prospective sponsors. As a marketing partner with us many options are available to customize a marketing campaign to suit your organization’s needs. No matter what your budget, we can help you build a motorsports marketing plan with McDougall Racing that will help your business grow. Here are a few of our ideas, of course, we would love to hear your ideas as well.
Platinum Sponsor: No Upper Limit (Two Only)
Bronze Sponsor: $500.00
